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‘Red’ Hot Hair Care from Pureology

Reviving Red hair care line for red color treated hair.

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By: TOM BRANNA

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Pureology is rolling out a new line of products designed for color-treated red tresses, which often require extra care as they can fade faster than other shades. Designed for strawberry blonde to mahogany and everything in between, Reviving Red is billed as the first oil-infused system specifically designed to restore, protect and illuminate all shades of red and copper colour-treated hair.The Reviving Red system maintains the vibrancy of red and coppers, even after 30 washes, according to ...

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